5 BRILLIANT MARKETING IDEAS TO HELP YOU TAKE YOUR BUSINESS TO THE NEXT LEVEL

Here I present 5 innovative marketing strategies that involve sensory marketing, along with an example of success and the application of digital marketing:

1. Scent Marketing: The clothing brand Abercrombie & Fitch used scent marketing in its stores to create a unique shopping experience. The brand's signature fragrance was used to create an emotional connection with consumers and increase brand loyalty. This strategy was combined with a digital marketing strategy, in which the brand used social networks to share images of its products and special events in store.
2. Tactile Marketing: The cosmetics brand Lush uses tactile marketing in its stores to allow consumers to interact with the products and experiment with different textures and scents. The brand also uses social media to share visually compelling content and in-store experiences.
3. Visual Marketing: Beverage brand Gatorade used visual marketing in its "Gatorade Replay" campaign, in which former football players relived their high school final game. The campaign focused on the visual aspect of the game and was broadcast online through a series of videos on YouTube. The brand also used sensory marketing by creating unique in-store experiences for consumers to interact with the product.
4. Auditory Marketing: The McDonald's fast food chain used auditory marketing in its advertising campaigns. The brand uses jingles and catchy melodies to create an emotional connection with consumers and remind them of the brand. Additionally, McDonald's also uses social media and online advertisements to reach its target audience and promote its products.
5. Multi-sensory Marketing: Beverage brand Pepsi used multi-sensory marketing in its "Pepsi Max Unbelievable" campaign, creating unique street experiences, including a disappearing bus and a fake glass floor. The campaign was broadcast online via a viral video and shared on social media to increase reach. The brand used a combination of visual, auditory and tactile stimuli to create a multi-sensory experience that made a big impact.

These strategies can be integrated into a marketing plan that includes using digital marketing agencies to create compelling, shareable content online, as well as creating unique in-store experiences to increase consumer engagement. Sensory marketing can be a powerful tool for building an emotional connection with consumers and increasing brand loyalty.