The emotional impact of fragrances in increasing sales can be powerful.
Fragrances can evoke memories, create a sense of nostalgia, and even influence people's moods. For example, a pleasant scent can make people feel more relaxed and happy, while a stronger scent can create a sense of excitement and anticipation. Additionally, fragrances can be used to create a feeling of luxury and exclusivity, which can be attractive to customers. At My Zent we create exclusive fragrances for our clients in order to convey the brand's attributes through the sense of greatest remembrance: SMELL to convert emotions into purchase decisions.
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