Sensory Marketing: A strategy that should integrate your brand

Sensory Marketing: A strategy that alters the heartbeat, Smell the sea breeze, listen to the sound of the waves, feel the texture of the sand, see a sunset.

Our senses are our communication with the outside world and their stimulation leads us to experience the most intense, joyful or nostalgic emotions over time. Have you ever wondered what emotions a brand arouses, what does it smell like? What does it sound like? What does it feel like to live it?

Brands, like people, seek to be loved, seek to be authentic, have a personality and thus find a place in our hearts.

Nowadays, conquering clients has become an art, where, as in our lives, it begins with the senses. Humans are very visual and this is the primary reason why our communication has historically been based on the sense of sight.

“83% of all commercial communications appeal only to the sense of sight, leaving 17% for the rest of our four senses. “