Scent marketing is a technique that is increasingly used in the world of…
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The sense of smell is one of the most powerful and evocative that we have as
In the world of perfumery, bad smells can be a good thing. This may seem...
1. Brand recognition: scent marketing can help create a memorable experience…
Alejandra Merino, perfumer.
Have you ever heard of a disease...
We all come into the world as customers, and although we don't remember it, that first moment in…
We have just carried out the Sensory Marketing Workshop “HOW TO CONNECT YOUR CUSTOMERS TO…
Sensory Marketing: A strategy that alters the heartbeat, smelling the sea breeze, listening to the…
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