The process of creating the olfactory logo begins with a brief in which we seek to know the brand in depth. The areas responsible for branding participate in this process in order to collect crucial information about the target audience, values, brand attributes, colors. , competitive advantage, context and the story behind it. With this input and our knowledge of how aroma impacts emotions and behavior, we align with the brand strategy. As a perfumer, my role is to translate those attributes and colors into olfactory profiles that tell the story, creating a unique and artistic composition focused on the client's tastes. This approach seeks to make the customer fall in love, awaken emotions and achieve significant differentiation.

When creating an olfactory logo, the marketing manager must clearly define the objectives sought so that we can adapt the strategy to your specific needs. Each case is unique, as it depends on the story the brand wants to tell, so detailed information in the brief is essential to understand the desired impact and narrative. Alignment with the brand is essential, ensuring that the scent accurately reflects the essence, values and personality of the brand. The fragrance must be unique, attract the target audience, generate positive emotions and be easily memorable to stand out in a competitive market.

Interest in olfactory logos has definitely experienced a notable increase, especially among large brands that, after exhaustively exploring visual channels, are looking for new ways to connect with the public and stand out in a saturated market. The realization that a wordless smell can deeply convey a brand's identity and go straight to the heart has driven this change. Olfactory logos offer a unique and memorable sensory experience, capable of generating a significant positive impact on brand perception. Examples such as Bancolombia, which uses the smell of nature to position itself as an environmentally sustainable company, or Claro, which uses the smell of technology to appeal to the inner child, demonstrate how these strategies can be effective. Even brands like Ramo have managed to increase purchase desire by up to 35% by using a specific scent, highlighting the potential impact that olfactory logos can have on consumer behavior.

Sensory marketing is a strategy that seeks to engage customers' senses to create a memorable experience. Use elements such as sounds, aromas, textures and colors to connect emotionally with the audience and strengthen the brand identity.

Sensory marketing has several benefits. It helps improve brand recognition, increase customer loyalty, create memorable experiences, stand out in a competitive market, and create a deeper emotional connection with customers.

Sensory marketing can help your business in a variety of ways. It can strengthen your brand perception, increase sales, preserve customer retention and improve customer satisfaction, in addition to differentiating you from the competition.

Olfactory branding is a marketing strategy that uses distinctive scents to create a recognizable brand identity. The goal is to associate a specific aroma with a brand to generate memories and positive emotions in customers.

Olfactory marketing is important because the sense of smell is closely linked to emotions and memories. Scents can influence customers' moods, create a pleasant atmosphere and improve the overall experience, which in turn can build loyalty and increase sales.

Sensory marketing is a broader approach that involves all the senses, while olfactory marketing focuses specifically on the sense of smell. Olfactory marketing is an integral part of sensory marketing and can complement other sensory strategies to create a more complete experience.

To implement sensory marketing in your business, it is important to understand your brand and your customers. Identify the sensory elements that best align with your brand identity and create a coherent strategy that involves those elements in your physical spaces, products and marketing communications.

Yes, at My Zent we offer personalized sensory marketing services to meet the specific needs of your business. We specialize in creating tailored strategies and offering unique sensory solutions that fit your brand and business objectives.

We offer our sensory marketing services in various locations, including Mexico and other Spanish-speaking countries. Contact us to discuss your location and explore how we can help you implement sensory marketing strategies in your business.